The Journal

Ayurveda, made simple

Notes on doshas, seasonal snacking rituals and the thinking behind every PROJAS ladoo.

What is your dosha, and why does it matter?

A gentle introduction to Vata, Pitta and Kapha — the three energies Ayurveda says shape how you eat, sleep, think and snack.

How we took a beloved traditional sweet and rebuilt it around dates, ragi, seeds and functional herbs — with no refined sugar.

Ayurveda sees the seasons as doshic too. Here's how to shift your snacking as the weather turns.